Edu-Works

Edu-Works provides in-person and online Physiotherapy & Needling Courses that are fun, educational, and evidence-based, providing the tools to treat patients safely and effectively the very next day!

Website Design for a Physiotherapy Course Provider

Our team designed a beautiful and user-friendly website with an efficient interface to manage training course content, complemented by a dynamic data-driven online booking system.
Play the video for a short tour of the Edu-Works webiste

The Brief

Brand Identity Design, Website Redesign & Search Engine Optimisation

When Edu-Works approached our team, we were determined to overcome the challenges they faced with their old website.

We tackled the issues of navigation and management, enhancing the overall user experience, especially on mobile devices. By revamping the course offerings, we successfully increased lead generation and simplified the online booking process.

Additionally, we addressed the hosting situation by migrating the website to a local server, ensuring faster response times for their target audience.

Edu-Works

The Solution

Great user experience together with a course booking system

Domain & Hosting Transfer:

  • Migrated Edu-Works’ domain and hosting from separate offshore providers to our high-speed managed hosting servers in South Africa.

Branding & Visual Identity:

  • Collaborated with Edu-Works’ team to design a fresh logo and visual identity that captures the essence of their training institution.

Website Development:

  • Created a brand-new website using WordPress and Elementor Pro, focused on delivering an efficient user experience.
  • Implemented a robust course content management system, empowering Edu-Works to manage and showcase courses effectively.
  • Simplified the online booking process.

Course Content Management:

  • Utilized Advanced Custom Fields, and Post Types for dynamic and filterable course content templates.
  • Enabled easy management and updating of course content.

Booking Process Optimization:

  • Developed a uniform, data-driven booking form with custom fields.
  • Streamlined course maintenance when adding or updating offerings.

SEO & Analytics:

  • Implemented an advanced SEO framework, including on-page SEO and schema data for courses, to enhance search engine visibility.
  • Integrated Google Analytics 4 for comprehensive tracking of user engagement and conversions.
Bronwen

The Edot team have been great to work with. They assisted me in setting up my website. I have found them to be quick to respond and action as well as honest and reliable. Everything that one would need from a Web Design company. I would highly recommend them.

The Outcome

Fast automation of course bookings and increased productivity.

The positive user feedback received has been overwhelmingly encouraging since the rework of visual elements, aligning the company with its brand ethos of delivering fun, educational, and evidence-based courses.

Users have found the new website to be highly user-friendly and easily navigable, particularly on mobile devices. The streamlined booking process, where users can send a booking request within seconds without leaving the course page, has led to a remarkable increase in course bookings.

Thanks to the incorporation of new technology and a fresh approach, there has been a notable 48% surge in new visitors, accompanied by a reduction in the bounce rate.

Edu-Works has expressed satisfaction with the improved ease of managing bookings, resulting in more time available to focus on enhancing their course offerings.

CREATIVE . PASSIONATE . DEDICATED

CREATIVE PASSIONATE DEDICATED