Marketing Models
Your marketing is more than just ads or social media posts.
It’s the strategic engine that drives your business forward!
In today’s competitive market, understanding and applying the right marketing models can make all the difference.
AIDA Model
- Attention: Capture the audience’s attention
- Interest: Generate interest in the product or service
- Desire: Create a desire for the product or service
- Action: Encourage the audience to take action, such as making a purchase
PAS Model
- Problem: Identify the problem your audience is facing
- Agitate: Intensify the problem by highlighting the negative consequences
- Action: Encourage the audience to take action, such as making a purchase
4Ps Model
- Product: What you are selling
- Price: How much it costs
- Place: Where it is sold
- Promotion: How you tell customers about it
STP Model
- Segmentation: Divide the market into distinct groups
- Targeting: Select the segment to focus on
- Positioning: Position the product in the mind of the target segment
SWOT Analysis
- Strengths: Internal attributes that are helpful
- Weaknesses: Internal attributes that are harmful
- Opportunities: External factors that are helpful
- Threats: External factors that are harmful
Customer Journey Mapping
- Awareness: When the customer becomes aware of the product
- Consideration: When the customer evaluates the product
- Purchase: When the customer buys the product
- Retention: When the customer continues to use the product
- Advocacy: When the customer recommends the product to others
Ready to transform your marketing strategy?
Contact us today to learn how we can help you implement these powerful marketing models and achieve your business goals!
